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For wholesale buyers

Find brands that
fit the way
you buy.

ConnectWholesale helps retailers, resellers, distributors and importers introduce their sourcing requirements and discover brands looking for the right trade relationships.

Trade-first UK-focused Clear sourcing
Commercial Fit: Sourcing with Intent
Retailers, Resellers & Distributors
Buying Models: Margin & Volume Clarity
Less Searching — Better Context
Verified Brands & Suppliers
Built for UK Trade Buyers
A better way to begin sourcing

Wholesale discovery should start with commercial fit.

Finding a brand is only useful when the product, market and trading opportunity make sense for your business. ConnectWholesale keeps the conversation focused on those practical factors from the start.

Less searching.
Better context.
01

Too many irrelevant leads

Generic product discovery can create volume without giving you the commercial context needed to judge fit.

02

Not enough trade information

A product can look promising while the actual wholesale opportunity remains unclear.

03

Too much time spent searching

A clearer sourcing profile helps focus attention on the type of brand relationship your business actually needs.

Who we serve

Different buyer models. Different sourcing priorities.

ConnectWholesale is designed for several types of wholesale buyer. The information you provide should reflect how your own business buys, sells and grows.

01

Retailers

Businesses sourcing products for physical shops, online stores or broader retail ranges.

Focus: category & customer fit
02

Resellers

Businesses purchasing products to sell through their own channels, marketplaces or customer networks.

Focus: resale potential
03

Distributors

Trade businesses looking for brands with potential across wider account, territory or sector networks.

Focus: scale & trade relevance
04

Importers

Businesses assessing brands and products that could work within new markets, regions or territories.

Focus: market opportunity
What matters when assessing fit

Look beyond the product image.

Wholesale buying usually involves several practical questions. A useful opportunity should make it easier to understand whether the brand is commercially relevant before you invest time in the conversation.

Retailer & Stockist 01

“Will this sell off our shelves at a viable margin?”

Independent shops and boutiques look for strong sell-through with low stockholding friction.

Key Assessment Criteria
  • Category & Shelf Synergy Complements current range without cannibalising existing top sellers.
  • Practical Low MOQs Manageable minimum order quantities to test demand without cash lockup.
  • MSRP & Trade Margin Protected 2.2x - 2.5x markups that support retail floor overheads.
Data verified at onboarding:
Low MOQs Barcode / POS Ready Merchandising Assets 48h Reorder Lead Time
Regional & National Distributor 02

“Can I scale volume across our existing trade accounts?”

Trade distributors look for scalable catalogue depth, pallet readiness, and territory protection.

Key Assessment Criteria
  • Range Depth & SKU Breadth Sufficient variation and catalogue size to justify trade account onboarding.
  • Supply & Pallet Fulfillment Consistent volume manufacturing with guaranteed batch delivery timelines.
  • Territory & Margin Protection Clear regional exclusivity and protected volume trade discount tiers.
Data verified at onboarding:
Case Quantities Volume Tier Pricing Protected Territory Pallet Logistics
National Importer 03

“Is this brand viable for national expansion?”

National importers evaluate cross-border compliance, tariff structures, and container volumes.

Key Assessment Criteria
  • National Exclusivity Rights Country master distribution or primary commercial rights agreement.
  • Customs & Regulatory Compliance Verified tariff classifications, UK/EU certifications, and lab testing.
  • Container-Scale Manufacturing FOB/CIF international shipping terms and multi-container output.
Data verified at onboarding:
Incoterms (FOB/CIF) UK/EU Compliance Country Rights Container Volume
How it works

A sourcing journey built around your business.

Registration creates the commercial context needed to understand what you buy and what type of opportunity is likely to be relevant.

Step 01

Introduce your business

Tell us who you are, how you operate and which buying model best describes your business.

Step 02

Define what you source

Share the categories, product types or brand opportunities you want to explore.

Step 03

Explain your commercial fit

Provide the practical context that helps distinguish a useful opportunity from an irrelevant one.

Step 04

Move towards relevant discussions

Your profile provides a stronger starting point for suitable B2B introductions and next-step conversations.

Built for B2B decision-making

Structured commercial clarity before every wholesale conversation.

The goal is not to make wholesale sourcing feel like consumer browsing. It is to help you assess commercial relevance more quickly and enter discussions with better context.

Buyer-specific
route

Your journey is separate from the brand registration journey, so the information stays relevant to your role.

Verified Trade Role-Specific Dedicated Brief
Trade-first
approach

The platform speaks in commercial wholesale terms rather than presenting opportunities like a consumer shop.

B2B Margins MOQ & Lead Times Tiered Pricing
Useful commercial
context

Registration focuses on the details that help explain what your business needs and what makes an opportunity worth exploring.

Channel Fit Territory Scope Direct Introductions
Before you register

Prepare the details that help us understand your buying needs.

You do not need a long procurement document. Clear information about your business, sourcing interests and commercial priorities is enough to create a stronger starting point.

01Buyer profileRetailers, distributors & importers
02Sourcing briefCategories & commercial criteria
03Next stepsDirect supplier introductions
Start Buyer Registration

Retailers, independent boutiques, commercial resellers, distributors, and overseas importers looking to source products for trade can register. Your details help verify your commercial buying role and establish direct, qualified introductions with matching brand owners.

Prepare your company details, core product categories of interest, primary sales channels, and target customer demographics. It is also helpful to outline expected order volumes, preferred payment terms, and geographical territories to help suppliers assess immediate commercial fit.

No, you do not need specific brand names in mind before submitting your brief. Your registration can be category-led or opportunity-driven, allowing us to connect you with emerging and established manufacturers whose product ranges align with your shelf and channel requirements.

Once your trade profile is submitted, we match your sourcing requirements with verified product businesses. You will receive structured commercial introductions with complete product catalogs, trade pricing sheets, and direct supplier contact details to begin productive conversations quickly.

Yes, trade buyers operating multiple retail stores, e-commerce channels, or distinct product departments can submit detailed requirements for each area. This ensures suppliers receive precise context for the specific category, customer segment, and price point you are looking to develop.

Yes, absolutely. If you have preliminary questions regarding platform capabilities, need bespoke sourcing assistance, or wish to discuss unique trade requirements before completing the full buyer registration, you can reach out directly through our general commercial enquiry form.

Buyer registration on ConnectWholesale is completely free for verified trade buyers, retailers, and distributors. You can submit your sourcing requirements, browse verified manufacturer profiles, and receive direct introductions without any platform subscription or placement fees.

Wholesale buyer registration

Tell us what your business is looking to source.

Register your buying profile and give ConnectWholesale the commercial context needed to understand the types of brands, products and trade relationships that may be relevant to you.